![]() ![]() Default "circle" bullets. These are what come to mind when you hear "bullet points" I'm sure.There are actually four ways to create bullets. The structure is what helps draw attention to the substance so use whatever symbol or number helps draw the readers attention best. It’s not the symbol that sells, it’s the substance. Your bank statement is your new report card. Spelling always matters but you can use fragment sentences, slang and bend any rule that makes your bullet points easier for your reader to digest. ![]() Get the point across and forget the formalities. #3 Remember that bullets (like headlines) are not necessarily sentencesĭon't get caught up on making your bullet points complete sentences. Aim to balance your elements accordingly so that the reader doesn't get bored. The image above is just a broad example and your own sales copy may have additional elements like testimonials, videos etc. Don't sacrifice relevance for perfect balance but you should strive to keep a nice flow to how you break up content with bulleted lists. Spread your bulleted lists as evenly throughout your sales copy as possible. ![]()
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June 2023
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